Google will work differently

- We want to improve the quality of search results - says the head of Google Poland, Artur Waliszewski of the changes in the operation of the popular search engine. It is a way of positioning the party, which now has to be more objective, and thus fulfill the assumptions creators search.

The changes made by Google to be focused on the effectiveness of the search operation. - The changes in the algorithm is to improve the quality of search results - explains Artur Waliszewski. Here refers not only to the company's policy, but also to the very definition of a search engine that is designed to provide the user with the desired results. - Our basic principle is that the results will be sent to you as the best, most objective - explains Artur Information Agency Newseria Waliszewski. In this case the interests of Internet users, searching the network resources based on Google's software. The company ensures that you do not forget about those who are on the other end of the "puzzle" that is, the creators and owners of portals and websites interested in the fact that their part in the search results were as high as possible. - In the end, they may take various actions - and Google Director of Poland.
Notes, however, that many of the procedures the company considers to be incompatible with the webmaster guidelines, which are published on its website. - No one is saying that certain things can or can not be done - says Waliszewski - we just say, if you want to participate in an objective search that seeks to provide users with the most objective results, then follow our instructions. - How do you follow them, you will be in that position in the search engine on your site which, according to users, deserves - he adds.
Artificial "rising" position in the search is contrary to the policy makers, negatively affect the quality of the results. - That is why we must take action - explains Artur Waliszewski.
He added that the behavior of all users of the network should be based on a certain, clear rules. - Web developers create them, and the wisdom of the algorithm plus some other network users decide on what position they are in the search page. The activities aimed to ensure that artificially "pump up" the item, by definition denies the objectivity of search engine, and is, as the Waliszewski, the company can not afford.
- A side effect of the changes, it may be that some of the techniques used by different websites just to be in the results above, stop working - he says - exactly what we mean. Google Head of Poland explained that the only way to build an effective tool, which users expect web today. - Our aim is to capture the actual search results in a network situation and actually respond to the needs of users, and are not a reflection of whether or not someone can smarter to create different solutions, which causes the lining in the results - adds Waliszewski.
Google search engine was created 14 years ago in the United States. According to the index over a billion websites.