What makes shopping overpay?

The moment where you decide to buy a new gadget, usually the first thing is to determine how much of this we can do. Only later did we look for new hardware. It turns out that such an approach can cause overpay. WTF?

Rule of thumb suggests that an upper limit on how much we spend, is exactly what should prevent us from passing the all the money. Researchers from Brigham Young University decided to see if this is true, and their results are very interesting.

The researchers divided the participants into groups of your experiment, and asked them to make purchases of various commodities. Members of the first group set an upper limit on spending, while the other members can buy without restrictions. Interestingly, it turned out that members of the designated groups spent more upper limit. In one experiment, participants were asked to purchase pens. Almost 60 percent. group of people with a fixed budget, bought the most expensive possible pen (99 cents). On the other hand, only 39 percent. group of people with no upper limit spending bought more expensive pens than 99 cents. The same relationship appeared in the case of other products such as televisions.

Why is this happening? The researchers suggest that by fixing the budget focus on products whose price is close to it, while ignoring all other goods. Even the cheaper, which would better meet our needs. As a result, it often happens that a client that sets the maximum price you can spend on a product, overpay.

The research also shows that if the customer does not set before the budget takes into account a wider range of products, so it often happens that pays less.

So the next time you are looking for new equipment, you determine what it is to serve. Prices will know after you have will find out in the tenders.